Coaching Business Mentor

podcast artwork

Podcast by DJ Sobanjo

Coaching Business Mentor

The Coaching Business Mentor podcast from leading business strategist and founder of the Profit From Coaching Academy, DJ Sobanjo helps heart-led coaches who are good at what they do and passionate about helping others build profitable, money making businesses around their passion and expertise. This is practical and implementable business advice based on real challenges that coaches face. No theory, no fancy stuff but straight to the point, easy to understand business advice. Episodes are short and sweet so you can start implementing as soon as you're done listening. Find out more at: Want your questions answered? Submit them at

Latest episodes

episode artwork

01 June 2023

Ep. 8 Getting Clients on a Limited Budget Using the Free Consultation Referral Method

In the second part of this two-episode series, coaching business mentor DJ Sobanjo continues his deep dive into proven strategies to expand your coaching business if you have a limited budget. 

After focusing on Social Group Engagement in part one, DJ now uncovers the powerful Free Consultation Referrals method. Learn how to create and publish impactful positioning articles, leverage your personal and professional network, and follow-up effectively with potential clients. 

Find out how these strategies can be applied to your coaching business to create momentum and drive profitability, all without expensive advertising. Don't miss this episode if you're ready to take your coaching business to new heights."



episode artwork

24 May 2023

Ep 7. Getting Clients on a Limited Budget Using the Social Group Engagement Model

Welcome to Episode 7 of the Coaching Business Mentor Podcast. This episode is dedicated to all heart-led coaches who want to elevate their business, even with limited financial resources. Your host, DJ Sobanjo, returns to share a unique strategy he calls the Social Group Engagement Model.

In this episode, you'll discover:

The Concept of the Social Group Engagement Model: DJ Sobanjo provides an in-depth explanation of this strategic method for engaging with Facebook and LinkedIn groups. Learn how to participate intentionally, providing value and fostering genuine connections without being spammy.

The Power of Community: Understand why social groups offer an unmatched opportunity to connect with potential clients and how to avoid the pitfalls that many coaches face when attempting to promote their services within these groups.

How to Leverage the Social Group Engagement Model for Business Growth: Discover the exact steps to attract premium clients through strategic group engagement and how this method can act as a stepping stone for your business growth.

Overcoming Financial Obstacles in Business: Gain insights into how you can grow your coaching business with limited funds, leveraging social group engagement to eventually afford more comprehensive business solutions like the Predictable Profits Machine.

The Importance of a Sustainable Business Model: DJ Sobanjo emphasizes the significance of avoiding burnout by planning for long-term growth and success, explaining why the Social Group Engagement Model should be viewed as a temporary strategy, not a long-term solution.

Whether you're just starting or have been in the coaching business for a while, you'll find immense value in the insights shared in this episode. This episode is part one of a two-part series focusing on building your coaching business on a budget. So, buckle up for some transformative tips and strategies!



episode artwork

12 April 2023

Ep.6 Maximising Your Time, Energy & Money as You Build Your Coaching Business

Are you struggling to manage your resources while building your coaching business? In this episode, we dive into practical strategies for making the most of your money, time, and energy. Learn essential tips for efficient money management, time-saving techniques, and energy conservation tactics to help you build a thriving coaching practice. Discover how to price and package your services, leverage technology, and build a strong support network to maximize your success. Tune in and start transforming your coaching business today by maximizing your resources and unlocking your full potential as a heart-centered coach.

Introducing the topic and its importance for coaches seeking to maximize their resources.

Money Management Tips

Strategies for managing finances in your coaching business.

Investing in tools and resources for efficient business growth.

Time Management Techniques

Prioritizing tasks and using time-blocking methods.

Outsourcing and delegating to make the most of your time.

Energy Management Strategies

Identifying energy-draining tasks and finding solutions.

The importance of self-care and setting boundaries to maintain energy levels.



episode artwork

05 April 2023

Ep.5 Building a Profitable Coaching Business Around a Job, Family & Other Commitments


Introducing the topic and its importance for coaches with multiple commitments.

Setting Realistic Expectations

Understanding time constraints and setting achievable goals.

The importance of patience and persistence in building a coaching business.

Time Management Strategies

Prioritizing tasks and using time-blocking techniques.

Setting specific work hours for your coaching business.

Balancing Work, Family, and Coaching

Maintaining a healthy work-life balance.

Setting boundaries, delegating tasks, and open communication with family.

Creating a Solid Business Foundation

Defining your niche, establishing your brand, and creating a marketing strategy.

The benefits of a strong foundation for efficiency and profitability.

Leveraging Automation and Outsourcing

Automating repetitive tasks and outsourcing non-core activities.

Examples of tools and services for automation and outsourcing.

Building a Support Network

Seeking mentors, joining coaching communities, and participating in mastermind groups.

Staying motivated and learning from others.

Staying Consistent and Adapting



episode artwork

29 March 2023

Ep.4 Dealing With Imposter Syndrome Serving Your IPB

Welcome to another episode of Coaching Business Mentor. Today, we're talking about imposter syndrome and how it can impact heart-led coaches who are serving their ideal premium buyer. Imposter syndrome is the feeling that you're not good enough or don't deserve the success you've achieved. It's a common struggle among coaches and can be especially challenging when you're working with high-value clients who expect the best.

In this episode, we'll explore strategies for recognizing and overcoming imposter syndrome. We'll discuss how to embrace your expertise and build the confidence you need to create a thriving coaching business. You'll learn:

  • What imposter syndrome is and how it can impact your coaching business
  • The importance of recognizing imposter syndrome and how to identify it in yourself
  • Strategies for overcoming imposter syndrome and building confidence
  • How to embrace your expertise and serve your ideal premium buyer with confidence

Join us as we dive into the topic of imposter syndrome and learn how to overcome this common challenge as we serve our ideal premium buyer. Don't let imposter syndrome hold you back - tune in to this episode and start building the confidence you need to succeed as a heart-led coach.



episode artwork

22 March 2023

Ep3. Finding Your Wealthy Place - The Ideal Premium Buyer

Welcome to Coaching Business Mentor, the podcast that helps coaches build and grow their coaching businesses. In this episode, we'll discuss how to find your ideal premium buyer and discover your wealthy place as a coach.

As a coach, it's important to identify your ideal premium buyer - the client who is not only willing to pay top dollar for your services but also brings the most value to your business. We'll guide you through the process of identifying your ideal premium buyer and finding your wealthy place as a coach.

Key Points:

The importance of identifying your ideal premium buyer as a coach

How to determine the characteristics of your ideal premium buyer

Understanding the value that your ideal premium buyer brings to your business

How to find your wealthy place as a coach by serving your ideal premium buyer


Finding your ideal premium buyer and wealthy place as a coach will help you scale your business and increase your income. Join us on this episode of Coaching Business Mentor as we show you how to find and serve your ideal premium buyer.


Thank you for listening to Coaching Business Mentor. If you enjoyed this episode, please subscribe to our podcast and leave us a review. Don't forget to share this episode with your fellow coaches who would benefit from this information. Join us next week for another episode of Coaching Business Mentor, where we help coaches build and grow their coaching businesses.